SS26: Sal, documented in Paris
Our latest jewellery campaign documents Sal wearing new pieces rooted in versatility and self-expression.
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Ever since 1904 the timeless Scandinavian designs from Georg Jensen have spread joy and elegance with a unique combination of craftsmanship, functionality and artistic aesthetics. Here you can read more about our collections and designers, and get to know Georg Jensen better.
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The Weft Collection
Crafted from the house’s founding material, the new Weft collection translates weaving into sterling silver. Composed of hand-hooked links woven around an internal chain, the pieces draw on archival elements to create modern jewellery that balances meticulous construction with a sense of movement.
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Woven in silver
The collection began with a single strand of silver wire, a detail that appears across Georg Jensen’s archival jewellery and hollowware. This is twisted into individual links, which are then hooked together by hand and secured by an internal chain running through them.
An open construction
Creating a sense of both strength and fragility, of rigidity and movement, the Weft collection is built on an open construction. This full visibility of the jewellery’s inner workings exposes and honours the meticulous craftsmanship behind it.
Revisiting the archives
The collection translates the house’s codes in a novel way, reinterpreting archive motifs into modern pieces. The silver wire found throughout storied hollowware, as well as the bead from Georg Jensen’s hallmark applied to precious metals, are among the elements that shape Weft.
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Timeless
Scandinavian Design
Iconic designs, timeless aesthetics
Stunning
craftsmanship
Excellent manufacturing quality by skilled craftsmen
Legacy
since 1904
A century of innovation and aesthetics
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